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| Competitive strategy | Criteria | Analysis of competitive strategy through the DEMATEL approach |
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| Keep up the good work | C1 green product procurement | High-relation, high-prominence criteria, belonging in the cause group. Company T should focus on maintaining its performance on these two criteria to maintain its competitive advantage and enhance both its green performance and its competitiveness in other criteria. |
| D3 overall service quality |
| B1 garbage classification and recycling | These three criteria are relatively independent. They do not easily influence other criteria; nor are they easily influenced by other criteria. |
| B2 prohibition of disposable products and engagement in waste reduction efforts |
| C3 use of organic food products |
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| Concentrate here | C2 environmental protection and maintenance | High-relation, high-prominence criteria, belonging in the cause group. These key criteria influence other criteria and constitute factors driving problem resolution. Therefore, company T should channel resources into these criteria immediately to resolve problems regarding its green performance. Failure to take action may cause the green performance of company T to fall below the industry standard, behind that of its competitors. |
| D2 brand image |
| B3 use of recycled products | The only criterion in the high-relation, low-prominence category. This criterion influences few other criteria, has a low degree of influence, and is relatively independent of other criteria. |
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| Low priority | A2 electricity conservation practices D1 brand awareness | These two criteria are relatively independent. They do not easily influence other criteria; nor are they easily influenced by other criteria. |
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| Possible overkill | A1 water conservation practices | Low-relation, low-prominence criteria that are relatively independent of other criteria and do not require much investment. |
| A3 energy conservation in air conditioning |
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