Study on the Application of Chinese Traditional Visual Elements in Visual Communication Design

Table 1

Adjective pairs and evaluation factors of SD analysis.

Adjective pair	Evaluation indices	Evaluation object
Open-closed	Sense of space	Spatial layout features
Orderly-messy	Sense of order	Spatial layout features
Attractive-resistant	Attractiveness	Psychological feeling
Vivid-rigid	Vitality	Psychological feeling
Staggered-flush	Staggered degree	Architectural style
Vegetation rich-vegetation monotonous	Vegetation richness	Landscape design
Quiet-noisy	Quietness	Psychological feeling
Novelty-ordinary	Novelty	Architectural style
Architectural style	Traditional	Architectural style
Public-secret	Publicity	Psychological feeling
Relaxed-tense	Relaxation	Psychological feeling
Safe-dangerous	Security	Psychological feeling
Pleasant-unpleasant	Pleasure	Psychological feeling
Bright-dim	Brightness	Visual feeling
Diverse-singular	Diversity	Architectural style
Colorful-monotonous	Color richness	Visual feeling
Coordinated-unbalanced	Coordination	Spatial layout features
Clean-dirty	Cleanliness	Landscape design
Easily identifiable-not easily identifiable	Recognizable	Spatial layout features