Research Article
Study on the Application of Chinese Traditional Visual Elements in Visual Communication Design
Table 4
SD method questionnaire sample.
| | Adjective | Very much | Well | Moderate | Well | Very much | Adjective |
| | Open | 2 | 1 | 0 | −1 | −2 | Close | | Ordered | 2 | 1 | 0 | −1 | −2 | Messy | | Abstractive | 2 | 1 | 0 | −1 | −2 | Resisting | | Vivid | 2 | 1 | 0 | −1 | −2 | Boring | | Scattered | 2 | 1 | 0 | −1 | −2 | Flush | | Rich in vegetation | 2 | 1 | 0 | −1 | −2 | Monotonous in vegetation | | Quiet | 2 | 1 | 0 | −1 | −2 | Noisy | | Novel | 2 | 1 | 0 | −1 | −2 | Ordinary | | Traditional | 2 | 1 | 0 | −1 | −2 | Modern | | Public | 2 | 1 | 0 | −1 | −2 | Hidden | | Relax | 2 | 1 | 0 | −1 | −2 | Nervous | | Safe | 2 | 1 | 0 | −1 | −2 | Dangerous | | Happy | 2 | 1 | 0 | −1 | −2 | Sad | | Bright | 2 | 1 | 0 | −1 | −2 | Dim | | Diverse | 2 | 1 | 0 | −1 | −2 | Monotonous | | Colorful | 2 | 1 | 0 | −1 | −2 | Colorful | | Coordinated | 2 | 1 | 0 | −1 | −2 | Imbalance | | Clean | 2 | 1 | 0 | −1 | −2 | Dirty | | Identified | 2 | 1 | 0 | −1 | −2 | Unidentified |
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