Cooperative Advertising in Dual Channel Supply Chain System with Different Contracting Schemes

<div>Comparing retailer <i>i</i>’s profit with and without cost-sharing given <span class="nowrap"><svg height="8.68572pt" id="M77" style="vertical-align:-0.0498209pt" version="1.1" viewbox="-0.0498162 -8.6359 31.1643 8.68572" width="31.1643pt" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M719 146L691 147C666 77 657 72 612 72H528C572 125 688 224 688 364C688 546 558 665 384 665C212 665 77 541 77 361C77 221 188 124 239 72H150C110 72 97 80 73 147L46 146L63 0H307L314 18C284 71 178 203 178 360C178 529 256 631 383 631C509 631 588 523 588 363C588 197 485 67 453 18L458 0H701L719 146Z"></path></g><g transform="matrix(.013,0,0,-0.013,13.473,0)"><path d="M535 323V373H52V323H535ZM535 138V188H52V138H535Z"></path></g><g transform="matrix(.013,0,0,-0.013,24.736,0)"><path d="M384 0V27C293 34 287 42 287 114V635C232 613 172 594 109 583V559L157 557C201 555 205 550 205 499V114C205 42 199 34 109 27V0H384Z"></path></g></svg>.</span></div>

Mathematical Problems in Engineering

fig8

Figure 8

Figure 8: Cooperative Advertising in Dual Channel Supply Chain System with Different Contracting Schemes 