Cooperative Advertising in Dual Channel Supply Chain System with Different Contracting Schemes

Table 1

Comparison of previous studies with the current study.

Authors	Number of channel members		Contract type		Endogenous and exogenous sharing rate	Bargaining sharing rate	Decision variables
	Manufacturer	Retailer	RS	CS
He et al. [24]	1	1	√	√			WP, RP, RA, SR
Kunter [23]	1	1	√	√			WP, RP, MA, RA
Liu et al. [20]	2	2		√			WP, RP, MA, RA
Karray and Amin [21]	1	2		√			WP, RP, MA, RA, SR
Li et al. [16]	2	2		√		√	WP, RP, MA, RA, SR
This paper	2	2	√	√	√	√	WP, RP, MA, RA, SR