[Retracted] The Influence of the Network Evolutionary Game Model of User Information Behavior on Enterprise Innovation Product Promotion Based on Mobile Social Network Marketing Perspective
Table 1
Variables impacting the effect of innovative product promotions on mobile social networks.
Variable
Meaning
Likes number (LN)
Percentage of users who like an ad
Advertisement positive feedback (APF)
Proportion of positive feedback groups in advertising communication
Advertisement nonpositive feedback (ANPF)
Proportion of nonpositive feedback groups in advertising communication
Ratio of positive reviews (RPR)
Proportion of positive sentiment in online comments
Ratio of negative reviews (RNR)
Proportion of negative sentiment in online comments