Review Article
Collaborative Operation Model with Selling Profit Sharing Strategy for Direct Online Retailing
Table 1
Summary of basic notation.
| Parameters |
| | The basic demand | | Unit retail price in single-channel | | Unit retail price in dual-channel | | Unit online price in dual-channel | | Unit selling cost in online channel | | The selling investment efficiency in autonomous operation | | The selling investment efficiency in collaborative operation | | The selling profit sharing ratio of the brand owner | | The brand owner’s offline wholesale price in dual-channel |
| Decision variables | | The investment level | | The retailer’s order quantity in single-channel | | The retailer’s order quantity in dual-channel | | The online order quantity in dual-channel |
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