Application of Data Mining Methods in Grouping Agricultural Product Customers

Table 1

Type of RFM variables.

No.	Variable name	Description	Variable type
1	ID	Customer code	Integer	Numeric
2	Monetary	Total monetary value of all purchases made by the customer	Numeric	Continuous numeric
3	Date	Purchase dates	Date	Date
4	Recency	Time passed since the last purchase	Date	Date
5	Frequency	Number of times the customer made a purchase	Integer	Numeric