Application of Data Mining Methods in Grouping Agricultural Product Customers

Table 8

Summary of adaptable strategies for each cluster of customers.

Description	Customer	Strategy type
Dispatching quality control agents to check the quality of products	Hospitals	Relational commitment
Offering organic products	Hospitals	Values-based commitment
Offering single-person and student-specific products	School vendors	Process bonds
Building stronger bonds by offering more products	Prisons	Multiproduct bonds
Offering credit arrangements	Loyal customers	Financial bonds
Holding conferences and competitions	Universities	Instrumental commitment
Setting a minimum purchase volume	Customers in cluster 2	Negative retention