Research Article

The Impact of Green Organizational Identity on Green Competitive Advantage: The Role of Green Ambidexterity Innovation and Organizational Flexibility

Table 10

Summary of results for tested propositions.

PropositionsResult

H1: GOI has a positive effect on gaining GCA.Support
H2: GOI has a positive effect on green ambidexterity innovation.Support
H2a: GOI has a positive effect on GEI.Support
H2b: GOI has a positive effect on GER.Support
H3: Green ambidexterity innovation plays a positive role in gaining GCA for enterprises.Support
H3a: GEI has a positive effect on the GCA of enterprises.Support
H3b: GER has a positive effect on the GCA of enterprises.Support
H4: Green innovation plays an intermediary role between GOI and GCA.Support
H4a: GEI plays an intermediary role between GOI and GCA.Support
H4b: GER plays an intermediary role between GOI and GCA.Support
H5a: RF has a positive moderating effect between GEI and GCA.Not Support
H5b: RF has a negative moderating effect between GER and GCA.Support
H5c: CF has a positive moderating effect between GEI and GCANot Support
H5d: CF has a negative moderating effect between GER and GCA.Support