Brand Preference Prediction Method of Cross-Border E-Commerce Consumers Based on Potential Tag Mining

Table 4

Calculation results of consumers’ emotional tendency.

Iterations/time	Male consumers/%			Female consumers/%
	Literature [4] methods	Literature [5] methods	The method of this paper	Literature [4] methods	Literature [5] methods	The method of this paper
1	60	50	86	58	60	94
2	50	76	89	60	59	92
3	70	80	87	70	69	93
4	64	40	86	68	59	92
5	42	68	88	59	56	90