The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust

<div>Conceptual model of consumers’ purchase intention for agricultural products of regional public brands. <i>Note</i>. The solid lines represent the hypotheses with a direct effect, and the dashed lines represent the hypotheses with a mediating effect.</div>

Mathematical Problems in Engineering

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Figure 1

Figure 1: The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust 

Figure 1 | The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust 