Research Article
The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust
Table 2
KMO and Bartlett sphere test results for the factors affecting consumers’ purchase intention.
| | | Total | Purchase intention | Awareness | Brand trust | Perceived quality |
| | KMO sampling | 0.899 | 0.852 | 0.500 | 0.791 | 0.799 | | Suitability Bartlett | Quantity chi-square | 12929.123 | 1951.276 | 890.727 | 2050.869 | 4927.737 | | Spherical test | Df | 78 | 6 | 1 | 6 | 3 | | Sig. | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
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