The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust

Table 3

Combination and convergence validity results.

Path	Unstd.	SE	t-value		Std.	SMC	CR	AVE
X1←Purchase intention	1.000	—	—	—	0.870	0.757	0.932	0.775
X2←Purchase intention	0.987	0.033	29.537		0.875	0.766
X3←Purchase intention	1.049	0.033	31.392		0.904	0.817
X4←Purchase intention	0.993	0.034	28.979		0.873	0.762
X5←Awareness	0.957	0.033	29.060		0.926	0.857	0.941	0.889
X6←Awareness	1.000	—	—	—	0.959	0.920
X7←Brand trust	−0.541	0.072	−7.483		−0.299	0.089	0.838	0.690
X8←Brand trust	0.983	0.022	45.312		0.934	0.872
X9←Brand trust	0.977	0.020	49.079		0.952	0.906
X10←Brand trust	1.000	—	—	—	0.944	0.891
X11←Perceived quality	1.002	0.005	189.265		0.996	0.992	0.997	0.992
X12←Perceived quality	1.000	—	—	—	0.996	0.992
X13←Perceived quality	1.007	0.005	189.900		0.996	0.992

Note. Significance at the 0.001 level.