Research Article
The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust
Table 4
Differential validity results.
| | | Awareness | Perceived quality | Brand trust | Purchase intention |
| | Awareness | 0.943 | — | — | — | | Perceived quality | 0.000 | 0.996 | — | — | | Brand trust | 0.581 | −0.098 | 0.831 | — | | Purchase intention | 0.601 | −0.082 | 0.826 | 0.881 |
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