The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust

Table 5

Sample characteristics.

Variable	Category	Frequency (%)
Gender	Male	48.26
	Female	51.74
Age	18–29	45.14
	30–45	41.32
	46–59	9.55
	>60	3.99
Monthly income level	<2,000	22.92
	2,001–6,000	32.81
	6,001–10,000	23.96
	10,001–15,000	12.50
	>15,000	7.81