The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust

Table 7

Model path coefficient table.

Assumption	Path	Std.	Unstd.	SE	t-value		Conclusion
H1	Brand trust ←Perceived quality	−0.085	−0.049	0.022	−2.216	0.027	Rejected
H2	Brand trust ←Awareness	0.582	0.487	0.035	14.000		Supported
H3	Purchase intention ←Perceived quality	−0.017	−0.010	0.016	−0.609	0.543	Rejected
H4	Purchase intention ←Brand trust	0.709	0.677	0.036	18.911		Supported
H5	Purchase intention ←Awareness	0.187	0.149	0.029	5.120		Supported

Note. Significance at the 0.001 level.