The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust

Table 8

Mediating effect test.

Path	Effect	Point estimate	SE	Z	Bias corrected
					Lower	Upper
Perceived quality ⟶; Purchase intention	Indirect effect	−0.033	0.013	−2.538	−0.060	−0.010
	Direct effect	−0.010	0.012	−0.833	−0.033	0.016
	Total effect	−0.043	0.017	−2.529	−0.077	−0.010
Awareness ⟶ purchase intention	Indirect effect	0.330	0.029	11.379	0.277	0.389
	Direct effect	0.149	0.030	4.967	0.090	0.208
	Total effect	0.479	0.034	14.088	0.410	0.548