Affective-Blue Design Methodology for Product Design Based on Integral Kansei Engineering

Table 4

Results of high-level Kansei word pairs (C. = Component, Con. = Contribution, Acc. = Accumulation, EV = Eigenvalue).

High-level Kansei words	Middle-level Kansei words	C.1	C.2	C.3	C.4	EV	Con. (%)	Acc. Con. (%)
Upright and firm (Y1)	Old	0.68				3.27	33.75	33.75
	Traditional	0.27
	Conveninent	−0.91
	Rigid	0.756
	Easy	0.81
Mellow and round (Y2)	Round		0.94			2.88	28.17	61.92
	Mature		−0.86
	Lovely		0.77
	Plentiful		0.54
Special and fashionable (Y3)	Complete new			0.94		2.88	28.17	61.92
	Splendid			0.78
	Heterogeneous			0.65
	Special			−0.55
Simple and noble (Y4)	Simple				0.95	2.00	14.19	98.67
	Respectable				0.92
	Generous				0.83