Research Article

Research on Multiple Affective Responses Design of Product Based on Kansei Engineering and TOPSIS-AISM

Table 13

Average result statistics of consumer Kansei data of design elements.

O2A1A2A3A4A5A6

S1−0.831.670.83−1.5−0.50.67
S21.171.331.671.170.830.67
S31.330.330.170.671.17−1.17
S4−0.17−0.33−1.17−0.170.83−1.5
S5−1.330.5−0.17−0.831.33−0.33
S60.830.670.331.170.670.83
S71.300.5−0.831−1.170.33
S8−0.50.330−0.331.33−0.17
S91.1711.33100.5
S10−0.5−0.33−1−0.83−1.830
S110.510.670.51.330.67
S120.830.830.330.50.83−0.17
S130.33−0.83−1.170.170.83−0.67
S140.50.500.5−0.670.5
S150.51.51.170.831.671
S1600.670.50.831.33−0.33
S17−1.50.830.17−0.671.83−0.5
S181.51.331.331.5−0.170.5
S191.670.830.671.67−0.830.17
S201.5221.50.332
S21−0.17−1.17−0.17−0.5−0.17−1.17
S220.50.17−0.330.17−1.830
S230.170.33−0.50.170.33−0.17
S240−0.83−1−0.170.83−1.5
S250.670.67−0.17−0.330.331.33
S261.50.830.831.170.671.33
S27−0.170.170−0.170−0.83
S28−1−0.17−0.5−1−0.5−1
S29−0.33−1.83−1−10.33−0.5
S3011.171.330.671.50.33
S310.50.830.170.50.170.5
S320.5−0.670.1700.830.17
S330.170.830.331−0.51
S3401.50.670.170.330.67
S351.331.171.171.170.50.67
S36−0.5−0.83−0.67−0.170.17−1