Research Article
Research on Multiple Affective Responses Design of Product Based on Kansei Engineering and TOPSIS-AISM
Table 4
Common factors variance of each adjective.
| | Perceptual adjective | Initial | Extract |
| | Safe | 1.000 | 0.740 | | Concise | 1.000 | 0.833 | | Durable | 1.000 | 0.781 | | Compact | 1.000 | 0.763 | | General | 1.000 | 0.843 | | Flexible | 1.000 | 0.824 | | Hard | 1.000 | 0.783 | | Strong | 1.000 | 0.849 | | Decorative | 1.000 | 0.867 | | Cute | 1.000 | 0.763 | | Meteoric | 1.000 | 0.802 | | Mellow | 1.000 | 0.742 | | Light | 1.000 | 0.798 | | Technical | 1.000 | 0.870 | | Bright | 1.000 | 0.866 | | Bionic | 1.000 | 0.843 | | High-end | 1.000 | 0.796 | | Stocky | 1.000 | 0.807 | | Intelligent | 1.000 | 0.836 | | Textured | 1.000 | 0.765 |
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