Research on Multiple Affective Responses Design of Product Based on Kansei Engineering and TOPSIS-AISM

Table 6

Interpretation of total variance.

Perceptual adjectives	Component
	1	2	3	4	5	6
Safe	0.860	0.259	−0.212	−0.084	−0.011	−0.221
Concise	0.663	0.995	0.080	0.049	0.282	0.211
Durable	0.266	0.699	−0.102	0.843	0.407	−0.039
Compact	0.461	0.826	0.470	−0.021	0.562	0.074
General	0.070	0.720	0.632	−0.069	−0.099	−0.043
Flexible	0.168	0.509	0.027	0.423	0.129	−0.420
Hard	0.370	0.673	0.088	0.679	−0.266	−0.180
Strong	0.568	0.327	0.271	−0.203	0.787	−0.180
Decorative	0.662	0.529	0.284	0.384	−0.233	0.193
Cute	−0.262	0.260	0.100	0.239	0.480	0.183
Meteoric	0.768	0.689	−0.011	0.386	0.030	0.123
Mellow	0.567	0.127	−0.090	−0.010	0.464	−0.235
Light	0.668	−0.532	−0.089	−0.006	0.136	0.690
Technical	0.267	0.000	−0.421	0.199	−0.137	0.426
Bright	0.166	0.428	−0.082	−0.549	0.371	0.072
Bionic	0.065	0.223	−0.088	−0.058	0.072	−0.604
High-end	0.469	0.074	−0.310	−0.188	−0.320	−0.043
Stocky	−0.067	0.746	0.143	0.487	−0.164	0.327
Intelligent	0.068	−0.248	−0.359	0.014	−0.470	−0.130
Textured	0.468	0.158	0.118	−0.212	0.307	−0.190