Optimized Demand Information Sharing Model of Dual-Channel Supply Chain in E-Commerce

Table 1

Estimated parameters of economic benefits.

Fixed parameters in market demand during the calculation of economic benefits	Value
The market share of traditional selling channel	60% (range 10%–100%)
Cross-channel price elasticity coefficient between different channels	1
Producing cost per product/RMB (also called: Yuan)	10
Price of each product sold to the seller by the manufacturer/RMB	16
Price of each product sold through electronic direct selling channel/RMB	17.5
Price of each product sold by sellers through traditional selling channel/RMB	19
Accuracy of prediction for market demand by the seller	(Range 0%–100%)
Variance of market demand	50 (range 0–800)