One Person Plays Multiple Roles: The Diversified Roles and Functions of Convention Project Hosts by SEM Methods

Table 1

Organizer functions based on customer role and their measurement items.

Role	Core function	Measurement item	Reference
Customer	Information communication	C1: the host’s strategic intention and goal to initiate the project	Englund and Bucero [20]
		C2: the host clearly defines the priorities of the work or objectives in the progress of the convention project with the organizer	Bryde [14]
		C3: the host clearly defines criteria or indicators of achievement for the success of the convention project to the organizer	Bryde [14]
		C4: the host is able to understand the interests of the convention project and actively coordinate with the strategic objectives of the convention project	Kloppenborg et al. [8]