One Person Plays Multiple Roles: The Diversified Roles and Functions of Convention Project Hosts by SEM Methods

Table 8

Verification factor analysis.

Method			AVE	CR	Estimate	SE	CR		Cronbach’s α
Customer role			0.580	0.846					0.844
C4	<---	F1			0.747
C3	<---	F1			0.867	0.149	8.880
C2	<---	F1			0.710	0.135	7.330
C1	<---	F1			0.710	0.134	7.329
Controller role			0.549	0.783					0.776
M4	<---	F2			0.663
M2	<---	F2			0.708	0.163	6.270
M1	<---	F2			0.840	0.173	6.942
Supporter role			0.773	0.872					0.870
S4	<---	F3			0.891
S3	<---	F3			0.867	0.159	6.561

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