Reselling or Agency Selling? The Optimal Pricing and Return Strategy for the Agricultural Product

Table 1

Notations and definitions.

Notation	Definition
	Fault rate of the agricultural product
	Base demand
	Price—demand sensitivity coefficient
	Refund—demand sensitivity coefficient
	Refund—return sensitivity coefficient
	Product demand
	Product return quantity
	Product effective sales volume
	Wholesale price per unit product
	Retail price per unit product
	Return compensation per unit product
	Platform revenue sharing proportion
	Farmer cooperative’s profit in mode ,
	E-commerce platform’s profit in mode ,
	Total profit of the supply chain in mode ,