Analysis on Influencing Factors of Consumer Trust in E-Commerce Marketing of Green Agricultural Products Based on Big Data Analysis

Table 1

Research hypothesis setting table.

Hypothesis number	Independent variable	Dependent variable	Influence relationship
Hypothesis 1	Commodity discount intensity	Degree of irrational consumption of consumers	Positive correlation
Hypothesis 2	Platform full reduction activity		Positive correlation
Hypothesis 3	Limited time second kill		Positive correlation
Hypothesis 4	Consumption mode of advance payment		Negative correlation