Analysis on Influencing Factors of Consumer Trust in E-Commerce Marketing of Green Agricultural Products Based on Big Data Analysis

Table 2

Basic statistics of consumer samples.

Essential information	Category	Number of samples	Percentage (%)
Gender	Male	400	40
	Female	600	60
Age	18–30 years old	518	51.8
	31∼45 years old	359	35.9
	Over 45	123	12.3
Occupation	Student	350	35
	Office worker	450	45
	Housewife	200	20
Monthly income level	Below 2000 yuan	200	20
	2000∼6000 yuan	640	64
	6000∼10000 yuan	160	16