Analysis on Influencing Factors of Consumer Trust in E-Commerce Marketing of Green Agricultural Products Based on Big Data Analysis

Table 3

Reliability and validity test results.

Research variables	Cronbach’s alpha	Reliability evaluation
1	0.911	Excellent
2	0.859	Good
3	0.854	Good
4	0.840	Good
5	0.744	Preferably
6	0.712	Preferably
7	0.695	Preferably
8	0.685	Preferably