Dynamic Pricing for Dual-Channel Supply Chain considering Consumers with Double-Entry Mental Accounting

<div>Impact of the proportion of strategic consumers on the optimal price under two schemes. (a) Impact of the proportion of strategic consumers under postpayment scheme and (b) under general payment.</div>

Mathematical Problems in Engineering

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Figure 8

Figure 8: Dynamic Pricing for Dual-Channel Supply Chain considering Consumers with Double-Entry Mental Accounting 