Dynamic Pricing for Dual-Channel Supply Chain considering Consumers with Double-Entry Mental Accounting

Table 1

Utility function of the consumer under different payment schemes.

Payment scheme			Perceived value	Perceived price	Perceived utility
Postpayment online	Pay per use	From retailer during period one
	Postpay	From manufacturer during period one
		From manufacturer during period two
General payment	Pay per use	From retailer during period one
	Prepay	From manufacturer during period one
		From manufacturer during period two