Pricing and Assortment Decision of Competitive Omnichannel Selling Strategy: Considering Online Return Cost

Table 1

Parameters and decision variables.

Symbol	Definition
	The marginal cost of the product
	Consumer disutility per unit of deviation from the match with preferences
	Consumer reservation utility for a perfect match with preferences
	Consumer probability of deriving zero utility from product consumption
	Consumer ’s ideal taste parameter
	Consumer ’s prior belief about
	Location of product
	Price charged for the product
	The return cost of online product
	Hassel cost of offline product