Integrating the MCDM Method to Explore the Business Model Innovation in Taiwan: A Case Study in Affiliated Restaurants

Table 11

List for indicator extreme supermatrices.

Dimensions	Evaluation indicators	Physical resources	Financial resources	Brand/business reputation resources	Technical resources	Relationship resources	Marketing resources	Human resources	Organizational resources	Priority
Tangible assets	Physical resources	0.1221	0.1221	0.1221	0.1221	0.1221	0.1221	0.1221	0.1221	4
Intangible assets	Financial resources	0.1231	0.1231	0.1231	0.1231	0.1231	0.1231	0.1231	0.1231	3
	Brand/business reputation resources	0.0762	0.0762	0.0762	0.0762	0.0762	0.0762	0.0762	0.0762	5
	Technical resources	0.0637	0.0637	0.0637	0.0637	0.0637	0.0637	0.0637	0.0637	7
	Relationship resources	0.0611	0.0611	0.0611	0.0611	0.0611	0.0611	0.0611	0.0611	8
	Marketing resources	0.0678	0.0678	0.0678	0.0678	0.0678	0.0678	0.0678	0.0678	6
Personal ability	Human resources	0.2387	0.2387	0.2387	0.2387	0.2387	0.2387	0.2387	0.2387	2
Organizational ability	Organizational resources	0.2473	0.2473	0.2473	0.2473	0.2473	0.2473	0.2473	0.2473	1