Research Article
Integrating the MCDM Method to Explore the Business Model Innovation in Taiwan: A Case Study in Affiliated Restaurants
Table 5
Computing list of columns and rows for the total influence-relation matrices of the indicators.
| | Indicators | Sum of rows | Ranking | Sum of columns | Ranking | d + r (degree of correlation) | Ranking | (degree of cause) | Ranking |
| | Physical resources | 5.9824 | 6 | 5.9836 | 6 | 11.9660 | 6 | −0.0013 | 6 | | Financial resources | 6.3171 | 4 | 6.0216 | 4 | 12.3386 | 5 | 0.2955 | 2 | | Brand/business reputation resources | 6.3151 | 5 | 7.0720 | 1 | 13.3871 | 1 | −0.7569 | 8 | | Technical resources | 5.9329 | 7 | 5.9017 | 7 | 11.8346 | 7 | 0.0311 | 4 | | Relationship resources | 5.6906 | 8 | 5.6769 | 8 | 11.3676 | 8 | 0.0137 | 5 | | Marketing resources | 6.3815 | 2 | 6.3159 | 3 | 12.6975 | 3 | 0.0656 | 3 | | Human resources | 6.3668 | 3 | 6.0129 | 5 | 12.3796 | 4 | 0.3539 | 1 | | Organizational resources | 6.4405 | 1 | 6.4422 | 2 | 12.8827 | 2 | −0.0017 | 7 | | Average | | | | | 12.3567 | | | |
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