Integrating the MCDM Method to Explore the Business Model Innovation in Taiwan: A Case Study in Affiliated Restaurants

Table 7

Normalization standard list for the total influence-relation matrices of the indicators.

fi	Physical resources	Financial resources	Normalization standard	Brand/business reputation resources	Technical resources	Relationship resources	Marketing resources	Normalization standard	Human resources	Normalization standard	Organizational resources	Normalization standard
Physical resources	0.6347	0.7472	1.3819	0.8754	0.7261	0.6971	0.7765	3.0751	0.7356	0.7356	0.7897	0.7897
Financial resources	0.8017	0.6744	1.4761	0.8976	0.7643	0.7308	0.8189	3.2116	0.7824	0.7824	0.8469	0.8469
Brand/business reputation resources	0.7711	0.7946	1.5657	0.7921	0.7531	0.7397	0.8356	3.1205	0.7847	0.7847	0.8442	0.8442
Technical resources	0.7299	0.7344	1.4643	0.8589	0.6209	0.6781	0.7678	2.9257	0.7503	0.7503	0.7926	0.7926
Relationship resources	0.6956	0.6999	1.3955	0.8254	0.6930	0.5729	0.7492	2.8405	0.7042	0.7042	0.7505	0.7505
Marketing resources	0.7915	0.7935	1.5851	0.9414	0.7756	0.7568	0.7150	3.1888	0.7698	0.7698	0.8379	0.8379
Human resources	0.7699	0.7806	1.5505	0.9345	0.7915	0.7468	0.8195	3.2924	0.6791	0.6791	0.8447	0.8447
Organizational resources	0.7892	0.7970	1.5861	0.9467	0.7771	0.7547	0.8334	3.3119	0.8067	0.8067	0.7357	0.7357