Integrating the MCDM Method to Explore the Business Model Innovation in Taiwan: A Case Study in Affiliated Restaurants

Table 9

List for the unweighted supermatrices of the indicators.

The unweighted supermatrices	Physical resources	Financial resources	Brand/business reputation resources	Technical resources	Relationship resources	Marketing resources	Human resources	Organizational resources
Physical resources	0.4593	0.5431	0.4925	0.4985	0.4985	0.4994	0.4966	0.4975
Financial resources	0.5407	0.4569	0.5075	0.5015	0.5015	0.5006	0.5034	0.5025
Brand/business reputation resources	0.2847	0.2795	0.2538	0.2936	0.2906	0.2952	0.2838	0.2858
Technical resources	0.2361	0.2380	0.2413	0.2122	0.2440	0.2432	0.2404	0.2346
Relationship resources	0.2267	0.2276	0.2370	0.2318	0.2017	0.2373	0.2268	0.2279
Marketing resources	0.2525	0.2550	0.2678	0.2624	0.2638	0.2242	0.2489	0.2516
Human resources	1.0000	1.0000	1.0000	1.0000	1.0000	1.0000	1.0000	1.0000
Organizational resources	1.0000	1.0000	1.0000	1.0000	1.0000	1.0000	1.0000	1.0000