[Retracted] Promotion Strategy of Low-Carbon Consumption of Fresh Food Based on Willingness Behavior

Table 2

Logistic regression results of low-carbon consumption intention.

Logistic model regression results
Variable options	Low-carbon consumption willingness
	Coefficient	Significance	Exp(B)
I am willing to try new products	1.646	0.002	0.193
I will recommend my products to others	1.331	0.021	3.784
I should make a contribution to reducing carbon emissions	1.460	0.009	0.232
I understand the importance of low-carbon behavior	1.206	0.027	0.299
Government taxation contributes to low-carbon consumption	1.260	0.039	3.526
I will consider the cost performance of the product	−1.257	0.013	0.285
Reducing the price of low-carbon products will help China’s low-carbon consumption	1.975	0.007	7.205
Constant	−1.723