[Retracted] The Influence of Brand Visual Communication on Consumer Psychology Based on Deep Learning

Table 1

Experience level, product features, andaspect word mapping table established according to the three-level experience theory (example).

Three-level experience theory	Interpretation in the context of mobile phone design	Product features	Aspect word (example)	Number of explicit words	Number of implicit words
Instinct layer	Information and feelings that can be obtained before using a mobile phone or when using it lightly	Exterior	Color, border, and surface	53	27
		Screen	Display, quality, and clarity	29	3
		Sound	Sound quality, volume, and noise	19	0
		Price	Price	21	14
		Parameter	GB, memory, and chip	22	0
Behavioral layer	The experience of using most functions of the mobile phone	Performance	Black screen, game, and speed	26	9
		Battery	Battery, power, and battery life	20	0
		Photograph	Pixel, night scene, and beauty	26	0
		Communication	Internet speed, wireless, and signal	31	0
		Accessibility	Face recognition, fingerprint, and Bluetooth	41	3
Reflection layer	User perception of self-image and product image	Brand	Huawei, Xiaomi, and Apple	30	0
		Serve	Store, logistics, and after-sales	51	1
		User	Elderly, children, and girls	34	0
		Overall feeling	Technology, domestic production, and humanization	26	31
		Accessories	Headphones, data cables, and bracelets	18	0