Research Article

Price Dispersion, Bargaining Power, and Consumers’ Online Shopping Experience in e-Commerce: Evidence from Online Transactions

Table 3

Group regression for consumer experience.

Variable(1)(2)
BargainBargain
High-experiencedLow-experienced

Price dispersion2.1340.220
(0.194)(0.320)

Device0.5410.119
(0.113)(0.162)

Age0.0360.011
(0.007)(0.008)

Seller registration time0.546−0.060
(0.081)(0.105)

Seller platform−1.453−0.459
(0.126)(0.170)

Taoke−1.4430.194
(0.162)(0.225)

p4p−1.7790.177
(0.210)(0.282)

Gender−0.4190.127
(0.116)(0.189)

_cons−6.772−0.639
(0.885)(1.290)

N123911.000916.000
R20.0060.011

Standard errors in parentheses, , , and