Price Dispersion, Bargaining Power, and Consumers’ Online Shopping Experience in e-Commerce: Evidence from Online Transactions

<table class="table-group" id="tab4"><tr><td><table class="table"><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr class="thead"><td class="align_left">Variable</td><td class="align_center">Mean</td><td class="align_center">SD</td><td class="align_center">Min</td><td class="align_center">Max</td></tr><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr><td class="align_left">Price variance</td><td class="align_center">166727</td><td class="align_center">116927</td><td class="align_center">0</td><td class="align_center">250095</td></tr><tr><td class="align_left">Price standard deviation (yuan)</td><td class="align_center">347.6</td><td class="align_center">214.3</td><td class="align_center">0</td><td class="align_center">500.1</td></tr><tr><td class="align_left">Price range (yuan)</td><td class="align_center">6372</td><td class="align_center">3971</td><td class="align_center">0</td><td class="align_center">9199</td></tr><tr><td class="align_left">Price coefficient of variation</td><td class="align_center">1.235</td><td class="align_center">0.248</td><td class="align_center">0</td><td class="align_center">2.527</td></tr><tr class="table-tr"><td colspan="5"><hr class="tbody-hr"/></td></tr></table></td></tr><tr class="table-fn"><td><div><i>Note.</i> The total number of transactions <i>N</i> = 126933.<br/></div></td></tr></table>

<div>Descriptive statistics of price dispersion.</div>

Mathematical Problems in Engineering

tab4

Table 4

Table 4: Price Dispersion, Bargaining Power, and Consumers’ Online Shopping Experience in e-Commerce: Evidence from Online Transactions 