Research Article

Retailer-to-Individual Customer Product Supply Strategies Under a Semireal Demand Pattern

Table 1

Parameter index design.

SymbolDescription

Discounted price per product in the off-invoice model
Retail price set by the retailer for the product
Retailer’s order quantity for the product
Product utility efficiency
Product grade efficiency
Weight of product utility efficiency
Weight of product grade efficiency
Minimum value of weight of product utility efficiency
Maximum efficiency or reservation price
Semireal demand function
Retailer profit
Price
Demand