Research Article
Retailer-to-Individual Customer Product Supply Strategies Under a Semireal Demand Pattern
| Symbol | Description |
| | Discounted price per product in the off-invoice model | | Retail price set by the retailer for the product | | Retailer’s order quantity for the product | | Product utility efficiency | | Product grade efficiency | | Weight of product utility efficiency | | Weight of product grade efficiency | | Minimum value of weight of product utility efficiency | | Maximum efficiency or reservation price | | Semireal demand function | | Retailer profit | | Price | | Demand |
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