Research Article
[Retracted] Statistical Modeling and Simulation of Online Shopping Customer Loyalty Based on Machine Learning and Big Data Analysis
Table 5
Specific analysis results.
| Measured variable | Factor loading value | Cumulative explained variance | Statistics | Significance |
| Service quality | 0.784 | 74.496% | 0.795 | 0.00 | 0.707 |
| Customer satisfaction | 0.739 | 76.239% | 0.765 | 0.00 | 0.763 |
| Relationship trust | 0.789 | 75. 701% | 0.773 | 0.00 | 0.762 |
| Loyal attitude | 0.793 | 73.784% | 0.756 | 0.00 | 0.829 |
| Behavioral loyalty | 0.754 | 74.194% | 0.744 | 0.00 | 0.796 |
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