Research Article
[Retracted] Statistical Modeling and Simulation of Online Shopping Customer Loyalty Based on Machine Learning and Big Data Analysis
Table 6
Standardized path coefficient estimates for the relationship between variables.
| | Label | Path relationship | Estimated value | C. R. | Test result |
| | H1 | Customer satisfaction-product characteristics | 0.299 | 3.522 | Stand by | | H2 | Relationship trust-commodity characteristics | 0.292 | 4.098 | Stand by | | H3 | Customer satisfaction-shopping environment | 0.258 | 2.081 | Stand by | | H4 | Relationship trust-shopping environment | 0.215 | 3.524 | Stand by | | H5 | Customer satisfaction-service quality | 0.271 | 3.079 | Stand by | | H6 | Relationship trust-quality of service | 0.286 | 3.813 | Stand by | | H7 | Loyal attitude-customer satisfaction | 0.415 | 6.538 | Stand by | | H8 | Behavioral loyalty-customer satisfaction | 0.122 | 1.165 | Not support |
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