|
| The research variables | Study of the measurement of variables | Alpha coefficient |
|
| Perceived usefulness | E-commerce can obtain a wealth of services or goods to meet your needs | 0.823 |
| E-commerce purchases can save you time |
| You can get cheaper services or goods through e-commerce |
| E-commerce platforms can provide comprehensive commodity information |
| Perceived ease of use | You can easily find the service or goods you need through e-commerce platform | 0.834 |
| You think the operation process of e-commerce is easy |
| You think e-commerce purchase is easy to master |
| Consumer factors | You are quite proficient in the Internet | 0.745 |
| You have rich experience in e-commerce (more than 10 times in half a year) |
| You browse the online store more often |
| Cross-border e-commerce platform factors | You are concerned about the leakage of personal information in the process of e-commerce shopping | 0.878 |
| You worry that the after-sales service of e-commerce products is not guaranteed |
| You think it is difficult to judge the quality of e-commerce products |
| If problems occur in e-commerce, merchants will solve them in time |
| Compared with traditional shopping stores, you think the price of e-commerce products is relatively cheap |
| When e-commerce, you usually choose relatively cheap products |
| According to the information provided by shopping website, many people use e-commerce |
|
