[Retracted] An Empirical Study on the Impact of Customer Purchase Intention Based on Factor Analysis and Structural Equation Model

Table 13

Model path coefficients.

Hypotheses				Estimate	S. E.	C. R.	P	Testing result
H1	Quality of negative reviews	⟶	Product involvement	.228	.079	2.888	.004	Accepted
H2	Quantity of negative reviews	⟶	Product involvement	.642	.083	7.719		Accepted
H3	Quality of negative reviews	⟶	Perceived risk	.277	.094	2.938	.003	Accepted
H4	Quantity of negative reviews	⟶	Perceived risk	.376	.109	3.454		Accepted
H5	Product involvement	⟶	Perceived risk	.384	.084	4.584		Accepted
H6	Product involvement	⟶	Purchase intention	.366	.70	5.254		Accepted
H7	Perceived risk	⟶	Purchase intention	.197	.047	4,212		Accepted
H8	Quality of negative reviews	⟶	Purchase intention	.298	.078	3.832		Accepted
H9	Quantity of negative reviews	⟶	Purchase intention	.270	.089	3.027	.002	Accepted