[Retracted] An Empirical Study on the Impact of Customer Purchase Intention Based on Factor Analysis and Structural Equation Model

Table 16

Direct and indirect effect analysis of SEM.

Independent variable	Dependent variable	Standardized	Standardized	Standardized
		Direct effect	Indirect effect	Total effect
Quality of negative reviews	Product involvement	0.193	–	0.193
Quantity of negative reviews	Product involvement	0.604	–	0.604
Quality of negative reviews	Perceived risk	0.192	0.060	0.252
Quantity of negative reviews	Perceived risk	0.289	0.189	0.478
Quality of negative reviews	Purchase intention	0.216	0.100	0.316
Quantity of negative reviews	Purchase intention	0.218	0.249	0.467
Product involvement	Purchase intention	0.313	0.065	0.378
Perceived risk	Purchase intention	0.207	–	0.207