Research Article
[Retracted] An Empirical Study on the Impact of Customer Purchase Intention Based on Factor Analysis and Structural Equation Model
| Measured variables | Corrected item-total correlation | Cronbach’s alpha if item deleted | Cronbach’s alpha |
| Quality of negative reviews | Q1 | 0.675 | 0.694 | 0.798 | Q2 | 0.726 | 0.635 | Q3 | 0.541 | 0.829 | Quantity of negative reviews | Q1 | 0.657 | 0.708 | 0.799 | Q2 | 0.671 | 0.694 | Q3 | 0.599 | 0.771 | Perceived risk | Q1 | 0.803 | 0.892 | 0.912 | Q2 | 0.847 | 0.855 | Q3 | 0.822 | 0.875 | Product involvement | Q1 | 0.716 | 0.875 | 0.890 | Q2 | 0.808 | 0.840 | Q3 | 0.802 | 0.842 | Q4 | 0.711 | 0.876 | Purchase intention | Q1 | 0.782 | 0.899 | 0.917 | Q2 | 0.745 | 0.906 | Q3 | 0.792 | 0.897 | Q4 | 0.807 | 0.894 | Q4 | 0.806 | 0.894 |
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