[Retracted] Development of Employer Brand Evaluation Scale Based on Computer Data Mining and Its Relationship with College Students’ Job-Hunting Intention

Table 1

Initial employer brand evaluation scale.

Dimension	Subdimensions	Evaluation standard	Employer brand assessment items	1	2	3	4	5
Incentive system	Salary and benefits	Good income prospects	The company has good revenue prospects.
		Perfect welfare package	The company has complete benefits.
		Compensation matched to employee contribution	The company provides compensation that matches the contribution of employees.
Organization system	Organization management	Principles of fair and just employment	The company has a fair and just employment principle.
		Reasonable performance management	The company’s performance management approach is very reasonable.
		Reasonable performance management	The company has an efficient communication mechanism.
	Working environment	Harmonious internal, interpersonal relationship	The company has a harmonious internal, interpersonal relationship.
		The positive and healthy working atmosphere	The company has a positive and healthy working atmosphere.
		Comfortable working environment	The company has a comfortable working environment.
Growth system	Training development	Opportunities to improve personal core competencies	The company can provide more opportunities to improve personal core competencies.
		Systematic training system	The company has a systematic training system.
		Broad space for promotion	The company has broad space for promotion.
Cultural system	Employer culture	Attractive corporate culture	The company has an attractive corporate culture.
		Fulfill the promise to employees	The company can fulfill its promise to employees well.
		Respect employees	The company respects employees.
	Employer image	Take social responsibility	The company can well assume corporate social responsibility.
		Continuous innovation of products and services	The company’s products and services can continue to innovate.
		The company has good development prospects	The company has good development prospects.