[Retracted] Development of Employer Brand Evaluation Scale Based on Computer Data Mining and Its Relationship with College Students’ Job-Hunting Intention
Table 4
Rotation component matrix after optimization.
Rotating component matrix
Factor
Item content
Factor
1
2
3
4
First dimension
(1) The company has good revenue prospects
0.836
(2) The company can provide more opportunities to improve personal core competencies
0.769
(3) The company’s products and services can continue to innovate
0.697
(4) The company has a systematic training system
0.663
(5) The company has complete benefits
0.661
(6) The company can well assume corporate social responsibility
0.536
Second dimension
(1) The company can fulfill its promise to employees well
0.866
(2) The company has an attractive corporate culture
0.655
(3) The company has a fair and just employment principle
0.635
(4) The company has broad space for promotion
0.554
Third dimension
(1) The company respects employees
0.502
(2) The company has an efficient communication mechanism
0.794
(3) The company has a harmonious internal, interpersonal relationship
0.748
Fourth dimension
(1) The company has a comfortable working environment
0.812
(2) The company has a positive and healthy working atmosphere
