[Retracted] Development of Employer Brand Evaluation Scale Based on Computer Data Mining and Its Relationship with College Students’ Job-Hunting Intention
Table 5
Demand-oriented employer brand evaluation system and scale.
Evaluation dimension
Assessment items
Safety requirements (S)
The company can provide a good opportunity to improve personal ability (S1)
The company’s products and services can continue to innovate (S2)
The company has a systematic training system (S3)
The company has comprehensive benefits (S4)
Self-actualization needs (A)
The company can fulfill its promise to employees well (A1)
The company has an attractive corporate culture (A2)
The company has a fair and just employment principle (A3)
The company has a broad space for promotion (A4)
Respect for needs (R)
The company respects employees (R1)
The company has an efficient communication mechanism (R2)
The company has a harmonious internal, interpersonal relationship (R3)
Experiential needs (E)
The company has a comfortable working environment (E1)
The company has a positive and healthy working atmosphere (E2)
